The Landing Page Checklist for Ads That Convert
Your ad gets the click. The landing page decides whether you get the lead. Run through this checklist before spending another rupee.
Most ad accounts do not have an ads problem. They have a landing page problem. Use this checklist on every page you send paid traffic to.
Above the fold
- A headline that matches the ad the visitor just clicked.
- One clear call-to-action button, visible without scrolling.
- A trust signal: reviews, client logos or numbers.
Speed
Most Indian visitors are on mobile data. Aim for the page to load in under 3 seconds. Compress images and remove heavy sliders and unused plugins.
The form
- Ask only what your sales team really needs.
- Use a phone field with the correct keyboard on mobile.
- Offer WhatsApp as a second option.
Tracking
Install the Meta Pixel and Conversions API, and fire a Lead event only on a real submission. Without clean tracking, Meta cannot find more people like your best leads.
One page, one offer, one action. Every extra link is a way for the visitor to leave.
Want a page built for your campaign? Talk to our team.